Account
Brands that meet our standards—and yours.
If you’re here, you’re not interested in empty promises. You’re here for efficacy. So every brand that joins the Rootid roster undergoes a stringent review process to ensure they meet our expectations—so we know they’ll meet yours.
It all starts with the three P's.
Potent. Proven. Practitioner-backed.
Potent
Our brands must follow a “less is more” philosophy with their ingredients, avoiding fillers and chemicals that do more harm than good.
Proven.
Our brands believe in research. In facts. In scientific studies that back the efficacy of their formulas. We don’t believe in guessing, and they don’t either.
Practitioner-Only
We only source products that are formulated, developed, or fully backed by licensed health practitioners that understand getting to the root source of chronic concerns is key.
Transparency goes deeper than ingredient lists.
We fully vet the ingredient lists of every formula we put in our shop, but our standards for transparency go beyond that. We ensure our brands speak the truth about their research and development, their clinical studies, and their claims.
The walk matches the talk.
We make sure our brands only make claims about their products that have been proven through clinical studies tied directly to their formulas, or clinical research that has been performed on their ingredients.
The science makes sense.
As a practitioner-founded brand ourselves, we’re hyper aware of how brands discuss their science. We carefully assess the efficacy of proprietary delivery systems, formulations, and technologies to ensure they are ethical, efficacious, and accurate.